3. Motivators of Demand

Motivators would be factors that make people want to visit attractions and it is different for each person.

Firstly, would be new experiences and sensation that would make people visit River Safari. Before River Safari was built, there was the Singapore Zoo, Night Safari and the Jurong Bird Park. All had something in common – animals. Each attraction has its own features, the Singapore Zoo has animals such as lions, giraffes, tigers etc. The Night Safari allows people to see animals at night whereas the Bird park has birds.

When River Safari first opened, people would be curious to what they could expect. Questions such as “more animals?” and “or something different?” would come across people’s mind if they have never been to River Safari. They will then be curious as to what would be there and this will spark their interest in wanting to visit the attraction. They want to experience something different from what they experienced at the zoo or the bird park.

The second motivator would be education. I have mentioned in my River Safari experience post that during my trip there, I encountered a group of kindergarteners on a field trip. Not only students, even adults learn something new there. There were so many different types of sea animals that we did not knew existed! My trip to the River Safari definitely broadened my understanding on sea animals and I am sure this applies to every visitor who visits there. Therefore, visitors who are keen in learning something new, this would be a place that they would want to visit.

The third motivator would be the opportunity to buy different types of food and souvenirs. I had spotted two souvenirs shop at River Safari – one was at the Giant Panda Courtyard and the other was at the entrance. Visitors especially tourists would always want to buy souvenirs to bring back to their country as a way to remember their experience at the attraction. Some visitors would also want to buy souvenirs for not only themselves but also for their family members or friends as a gift.

There is also food kiosk at the River Safari. Several attractions might have some food that are their specialty, in this case, River Safari has the “panda pao”. Visitors are encouraged to try out their unique “panda pao” when they visit River Safari. Several visitors would want to try the food at the attraction because they might not have the exact same food back in their country which is why they will be willing to spend extra just to try their food. Also, visitors will bound to be hungry and thirsty and they would want to stop somewhere to have a rest and eat some snacks, which is why this is a good opportunity for them to try the specialty dishes.